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FICTITIOUS NAMES GUIDELINES FROM THE SECRETARY OF STATE What is the intent of the Fictitious Name Registration required pursuant to Section 865.09, Florida Statutes? The intent is for public notice as to ownership. By the appearance of an individual's full name in the title, and that person is the only owner, the intent of the Act is satisfied and no registration of a fictitious name would be required. Just the first name or just the last name in the title does not satisfy the intent of the Act as ownership is not clear. Example: Susan Brown's Flower Shop is not required to register if Susan Brown is the only owner (sole proprietor). Susan's Flower Shop must be registered as her last name is not disclosed. Brown's Flower Shop must also be registered as her first name is not disclosed. Go to the Florida Department of State, Division of Corporations website to obtain forms for filing a Fictitious Name.
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