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Division of Consumer Finance

Division of Securities Management Team


Lee Kell
Lee Kell, Director

Lee brings a wealth of management and leadership experience to the position. He has been with the OFR since April 2012; most recently serving the division in the capacity of Chief of the Bureau of Enforcement. Prior to that role, Lee served as the Financial Administrator for the Tallahassee, Tampa, and Orlando offices. His background includes 5 years as General Manager with The Tallahassee Coca-Cola Bottling Company, followed by 25 years at Northwestern Mutual Financial Network in Tallahassee serving in management, training, compliance and Financial Representative capacities. He graduated in 1979 from the University of West Florida with a degree in Accounting.



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Caroline Holmes, Chief, Bureau of Enforcement

Carrie Holmes has been employed with the Florida Office of Financial Regulation for the past 11 years. She held several positions within the Division of Securities, including Financial Administrator, Area Financial Manager for North Florida and Senior Examiner before being promoted in 2017. Prior to joining the OFR, she worked for 12 years in various roles for a national broker-dealer. She is a graduate of Lenoir-Rhyne University with a degree in Business Administration.



Alisa Goldberg
Alisa Goldberg, Chief, Bureau of Registration

Alisa Goldberg has been employed with the Office of Financial Regulation and its predecessor agency for 26 years in various sections. She is actively involved in the North American Securities Administrators Association Investment Adviser Operations Project Group. Ms. Goldberg has been a panelist at various training programs for examiners. She is a graduate of Auburn University with a degree in Business Administration with an emphasis in Finance.